By Ayu Dyah Andari Brand Identity

About Client

By Ayu Dyah Andari is a high-end fashion brand for Muslim women in Indonesia


Brand Strategy, Visual Identity

The Objective

Logo design for a fashion designer, Ayu Dyah Andari with her fashion line By Ayu Dyah Andari. The goal is to create a simple elegant look with a classical approach on the ornaments and elements. The logo itself contains the letter mark A, taken from Mrs. Ayu Initial, forming a smooth seamless line. The logo and ornaments are then used to make unique patterns to be applied to various peripherals.

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