By Ayu Dyah Andari Brand Identity


By Ayu Dyah Andari

About the client

A high-end fashion brand for Muslim women in Jakarta

Project category

Branding, MSME

The Objective

Logo design for a fashion designer, Ayu Dyah Andari with her fashion line By Ayu Dyah Andari. The goal is to create a simple elegant look with a classical approach on the ornaments and elements. The logo itself contains the letter mark A, taken from Mrs. Ayu Initial, forming a smooth seamless line. The logo and ornaments are then used to make unique patterns to be applied to various peripherals.