Gayo Capital Brand Identity

Client

Gayo Capital

About the client

Gayo Capital is an operating and investment holding company set-up to connect and to streamline similar theme opportunities in equity investments and project financing which have existed before under three Gayo’s founder's portfolio companies.

Project category

Branding

The Objective

We help Gayo Capital to craft a professional branding with an earthy tone as the brand's color scheme, inspired by the colors of a coffee bean's process journey. The selection of the elements and tone is taken to represent the company's values and main investment area which focuses on business sectors related to sustainable development.