Gayo Capital Brand Identity

About Client

Gayo Capital is an operating and investment holding company set-up to connect and to streamline similar theme opportunities in equity investments and project financing which have existed before under three Gayo’s founder's portfolio companies.


Brand Strategy, Visual Identity

The Objective

Inspired by the famous Gayo coffee bean's name, Gayo Capital has the philosophy of nurturing investment in a company as the same journey process of coffee beans, from seed to fully ripe delicate beans.

To deliver this philosophy to their brand identity, we craft a professional visual style with an earthy tone as the brand's color scheme, inspired by the colors of a coffee bean's process journey. The selection of the elements and tone taken also represent the company's values and main investment area which focuses on business sectors related to sustainable development.

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