The Objective

We design and develop a responsive single landing page with a clean layout to deliver JMS Consulting's main USP and its brand identity as a consulting firm led by young executives. As the business targets new business owners and MSMEs as their main customers, the user journey is designed to be straightforward through a clear content hierarchy and easy-to-find call-to-action button.

Within this project, we also manage the Google Search Ads campaign to match the JMS Consulting marketing landscape, from keyword planning to ongoing campaign optimization. Resulting in 7,58% CTR and Click to Lead rate as high as 5,5%.

Furthermore, we ensure the website is being indexed by Google alongside Google Tag Manager installation to track how the web and paid ads perform by utilizing the latest features on Google Analytics 4.