POSH Brand Identity

About Client

POSH is a brand of leather goods crafter who has shown existence in the market for more than 20 years.


Brand Strategy, Visual Identity

The Objective

The brand strives to leverage its brand presence by rejuvenating the identity through an elegant logo that conveys the quality of its leather goods. The logo comes up with a desaturated leather tone as the main brand persona to emphasize elegance.

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